The Bidri

An Experiential Packaging
for Bidriware.

Bidri art, originating in Bidar, Karnataka, India, is a unique metalwork technique that blends zinc and copper alloys with intricate silver inlay designs. This centuries-old craft, known for its striking black and silver appearance, holds deep cultural significance in Indian heritage.

The project aims to creating a Experiential Packaging for the bidriware craft.

The project aims to creating a Experiential Packaging for the centuries old bidriware craft.

Industry

|Indian Crafts

| Corporate Gifting

Industry

| Indian Crafts

| Corporate Gifting

My Role

| Brand study

| Visual Development

| Strategy & Planning

| Narrative Building

My Role

| User Research | Visual Development

| Brand Strategy | Narrative Building

Project

| Individual

Timeline

| 4 week

Tools

| Adobe Illustrator

| Adobe Photoshop

About the brand

The Bidri is a 100+ year old family-run brand from Bidar, Karnataka. preserving the 600-year-old art of Bidriware.

The brand Philosophy is rooted in the Alchemy of Contrast. A sophisticated dialogue between deep, matte-black surfaces and the ethereal glow of hand-inlaid silver. Designed to resonate with a global audience of art enthusiasts and collectors, the brand’s language shifts

Objective

To elevate Bidriware from a traditional craft to a global luxury icon, ensuring that the legacy of this craft is recognized as a pinnacle of Indian heritage and contemporary design.

By designing a premium experiential packaging that honors the craftmanship and precision of Bidri craft. By utilizing the "Shining Star of Midnight" metaphor, the project aims to bridge the gap between historical Indian craftsmanship and the global market through a sophisticated, narrative-driven unboxing experience.