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The Bidri

An Experiential Packaging
for Bidriware.

An Experiential Packaging for Bidriware.

Bidri art, originating in Bidar, Karnataka, India, is a unique metalwork technique that blends zinc and copper alloys with intricate silver inlay designs. This centuries-old craft, known for its striking black and silver appearance, holds deep cultural significance in Indian heritage.


The project aims to creating a Experiential Packaging for the bidriware craft.


Bidri art, originating in Bidar, Karnataka, India, is a unique metalwork technique that blends zinc and copper alloys with intricate silver inlay designs. This centuries-old craft, known for its striking black and silver appearance, holds deep cultural significance in Indian heritage.

The project aims to creating a Experiential Packaging for the centuries old bidriware craft.


Industry

Indian Crafts

Corporate Gifting

Industry

| Indian Crafts

| Corporate Gifting

My Role

Brand study

Visual Development

Strategy & Planning

Narrative Building

My Role

| User Research | Visual Development

| Brand Strategy | Narrative Building

Project

Individual

Team Project

Timeline

4 week

Tools

Adobe Illustrator

Adobe Photoshop

Adobe Illustrator | Photoshop

About the brand

The Bidri is a 100+ year old family-run brand from Bidar, Karnataka. preserving the 600-year-old art of Bidriware.

The brand Philosophy is rooted in the Alchemy of Contrast. A sophisticated dialogue between deep, matte-black surfaces and the ethereal glow of hand-inlaid silver. Designed to resonate with a global audience of art enthusiasts and collectors, the brand’s language shifts

The Bidri is a 100+ year old family-run brand from Bidar, Karnataka. preserving the 600 year old art of bidri ware. The brand Philosophy is rooted in the Alchemy of Contrast.

A sophisticated dialogue between deep, matte-black surfaces and the ethereal glow of hand-inlaid silver. Designed to resonate with a global audience of art enthusiasts and collectors, the brand’s language shifts

Objective

To elevate Bidriware from a traditional craft to a global luxury icon, ensuring that the legacy of this craft is recognized as a pinnacle of Indian heritage and contemporary design.

By designing a premium experiential packaging that honors the craftmanship and precision of Bidri craft. By utilizing the "Shining Star of Midnight" metaphor, the project aims to bridge the gap between historical Indian craftsmanship and the global market through a sophisticated, narrative-driven unboxing experience.

Problem statement

What can we do to reposition the brand in global market and improve its packaging?

Concept Development

Selected Theme

"Shining Star Of Midnight"

Form Exploration

Form Exploration

Motif Development

Motif Development

Final Typeface

Stangith
Regular(outline)

Typeface Exploration

Color Pallette

8285BA

120733

030303

Color Palette

PRESENTING TO YOU

Credits

Renders by: Soham Tekale

Project Guide

Dr. Pritesh Bhatia | Prof. Hardik Shiroya

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©Shailesh Hambarde
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